Caramelicious Launches in Coles, Australia

1st June 2021

We Love Cake have taken gluten free and vegan to the next level by introducing the Caramel Shortbread slice to their ever-growing Australian portfolio. A key gap in the market was identified for a truly indulgent caramel slice that hit the flavour notes without butter and flours inclusions. Our kitchen creatives at Bells worked tirelessly to get the taste as close to the conventional experience as possible and it has been warmly received by buyers across our export markets, as well as our customers here in the UK.

Launching in Coles stores Australia, this line will bring innovation and newness to the gluten free sweet bakery portfolio. The Coeliac and Vegan community in Australia are excited for the launch from a brand they have come to know, love and trust as great tasting and 100% gluten and milk free.