Bells uncover the sponsorship success of World Champion Rifle Shooter of yesteryear

26th October 2017


John Whittaker of the British Rifle Team at the World Championships

We recently had a chance encounter with a gentleman named Mr John Whittaker at a Booths Christmas launch, who had a personal thank you to make to our founder, Mr John Bell.

It transpires that during the mid – 1980’s, Mr Whittaker contacted us to ask for sponsorship to join the British Rifle Team at the World Championships in Madrid. Mr Bell readily agreed to sponsor the majority of the funds he needed, which made it possible for Mr Whittaker to participate in his first major rifle shooting event.

The support offered by our founder some 30 years ago has since led Whittaker into the International Rifle Shooting Squad. He has become World Champion on several occasions and has also captained the GB Rifle Team more than ten times across his career.

Whittaker says, “At the time I approached Bells for sponsorship I lived in Kirkoswald with a young family to support and without the companies’ help would not have been able to afford to go to Madrid and quite possibly would never have taken my sport to this level”

“I just wanted to let you know how much I appreciate what Bells did for me and what it led to.”

Mr Bell, now well into his 90’s still loves coming into Bells every morning to deliver the mail to everyone personally, and collect his daily bread, fresh and often still warm from the bakery – he was thrilled to hear the news of John’s success!

We know only too well the notion of working hard to achieve success from humble beginnings and so we continue to have a close affiliation with charities which have an emphasis around sport – by focusing on empowering disadvantaged children via sport. Our chosen charities which help us to achieve this aim are The Calvert Trust & The Cumbria Wheelchair Basketball Club.