Established in 1946, Bells of Lazonby was founded by John Bell – a man with a fighting spirit who made it through WW2 after his aircraft was shot down over Germany. Upon his return, he moved to Lazonby with his family and set up a small bakery and shop, attached to their home, to provide an income for the family.

Nowadays we are divided into four unique brands, Bells of Lazonby, We Love Cake, The Village Bakery Melmerby and Bells & Whistles. Each brand is well established and equally well known for producing delicious baked goods for customers and stockists alike.

Discover our 4 unique brands…

Bells of Lazonby

A beautiful range of baked goods available in both Retail (Booths stores & North West Independents) and Trade for caterers and food service sector, all made and lovingly hand finished in our Bells Bakery. To see our full range, browse our product pages.

A delicious range of Gluten, Wheat and Dairy free cake slices and tarts all made in our dedicated free-from bakery. Particularly suitable for those with special diet requirements but also enjoyed by those choosing to adopt a gluten free lifestyle. The range is now also reduced in sugar by up to 38%. Our individually wrapped free-from range available in Food Service. To find out more, discover the full range here on our We Love Cake website.

PrintA tasty range of 100% Organic Rye breads available in Waitrose and Ocado. Visit our Try Rye page to find out more.
Inspired by a younger generation being underwhelmed by the same old brands, we wanted to amp things back up a little and create an indulgent treat that was gluten, wheat and milk free as well as vegan which had all the indulgence you would expect from a cake. Discover this new world here.




We also have a broad range of capabilities and innovative NPD team who can create bespoke products for retailers and the food service sector. Browse Our Capabilities and How We Innovate pages to find out more, or inquire below.